Rebranding
Rebranding stands as one of the most pivotal endeavors in the realm of brand management, demanding the adeptness of a seasoned professional versed in brand strategy, project management, and the creative process. I proudly embody expertise in all three domains, with a track record of deftly orchestrating numerous rebranding initiatives.
Xyience Energy
As Keurig Dr. Pepper’s flagship water brand, Xyience Energy Drink, embarked on a transformative rebranding journey, I was the driving force behind the creative execution, playing a pivotal role in reshaping the brand's identity and market presence.
As I led the creative development and production of campaign assets, I collaborated with cross-functional teams, including legal and regulatory experts to ensure all communications aligned with new brand positioning and were compliant with industry regulations. This especially included meticulous attention to detail regarding nutritional information on packaging, as well as in advertising that promoted energy and focus, and language that could imply the presence of fruit juice.
With meticulous attention to detail and my extensive background in creative leadership and the rebranding process, Xyience was strategically positioned for long-term growth and heightened prominence in the competitive energy drink market.
