Leading brand campaigns involves managing a number of moving parts. As a Senior Creative Project Manager, I led the #FindYourCore campaign for Core Hydration, the flagship water brand of Keurig Dr. Pepper, featuring the internationally renowned celebrity influencer Hailee Bieber.

I played a key role in shaping the campaign's Big Idea and overseeing the creative development of a wide range of digital assets, including website content, online videos, packaging designs, photography, and social media posts. These assets were thoughtfully designed to align seamlessly with the campaign's creative vision and fulfill overarching business objectives. The campaign was a hit and played a pivotal role in enhancing Core Hydration's brand image and market presence. As a result, these assets were integrated into additional platforms, including the Amazon store page and website.