Direct Mail

As a seasoned professional in direct mail marketing, I've forged partnerships with direct mail houses, printing companies, and designers to execute impactful campaigns. My expertise spans the creative development and production of various formats, including EDDM, postcards, letters, oversized postcards, and envelopes. With a keen eye on cost-effectiveness, I ensure each piece maximizes its impact within budget constraints.

Beyond traditional methods, I integrate innovative interactive elements like QR codes and Personalized URLs to enhance engagement and tracking. Leveraging list segmentation techniques, I tailor campaigns for targeted audiences, optimizing response rates. Moreover, my experience in volume pricing negotiation ensures optimal cost efficiencies without compromising quality.

With a track record of managing direct mail campaigns and creative for renowned companies such as CVS, Kohler, and Best Buy, I've demonstrated my ability to deliver winning creative strategies. For Best Buy, I led a successful A/B test initiative, driving results that exceeded expectations.