When Keurig Dr. Pepper unveiled the revamped Xyience Energy Drink lineup, I spearheaded the entire creative process, from concept to execution, ensuring our message shone brightly across social media platforms and the web.

Not only did I manage the process, but I also ensured content consistency across channels and compliance with legal and regulatory standards. Collaborating closely with various departments, including legal and regulatory teams, I ensured accurate ingredient representation. Working alongside marketing, branding, and social strategists, I provided direction for crafting compliant designs and copy. Leveraging renders of new product packaging and flavors, I ensured the content remained on-brand and aligned with all legal and regulatory requirements.

The result? A dynamic mix of social content that not only caught the eye but also sparked meaningful engagement across Facebook, Twitter, and YouTube. It was more than just a rebrand; it was a testament to the power of strategic creativity and seamless teamwork.